With 80 years of proven solutions and products behind them, ASML Optics needed to communicate that they do more than just create glass and ceramic structures; they can design entire systems.
Like all companies that create complex products, ASML wanted to say “everything”. We helped them capture the bigger concepts and distill their messaging down to a tagline: ‘NextGenOpticsNow’. We also created an impressive development timeline for the brochure, that visually explains the process that ASML can provide. Their customers can start at the beginning, or take advantage of ASML’s experience in any one of their services.