When you get the call saying ‘We’d like you to design an ad that covers an entire BART train’ you try to remain calm.
Billboards, yep…we’ve done that. Huge tradeshow banners, sure. An entire BART car? No, that’s a new one.

F23 worked with BART, Travelocity and about 10,000 other people to promote BARTs services to 2 of the bay areas’ major airports.