Optovue is an ophthalmic device company creating diagnostic devices that use Optical Coherence Tomography (OCT). Optovue believes that OCT technology will become the standard in ophthalmic imaging like MRI in brain imaging and CT in heart imaging.
Optovue’s RTVue was the fastest OCT device in the market place. Optovue needed an ad and web make-over to quickly capitalize on their marketing lead before show season. F23 developed an ad campaign and accompanying website to make the season a success.