Semiconductor companies print their circuit designs on silicon wafers. A slight difference in the surface of that wafer can affect the amount of circuits a manufacturer gets out of a chip. Pixer creates technology that identifies and corrects the irregularities, which in turn, increases their productivity.

The company, based in Israel, engaged F23 to revamp their marketing and website to attract new customers and investors. Shortly after rolling out the new look & feel, Zeiss came along and purchased Pixer. This is the second company that F23 has helped rebrand which has been boght by Zeiss.